Implicit Measures for Social and Personality Psychology

ISBN-13: 9780857024022 / Angielski / Twarda / 2011 / 96 str.

Laurie A. Rudman

Opis

Focused on two primary assessment tools, evaluative priming and the Implicit Association Test, this Implicit Measures volume is designed for serious practitioners and beginning researchers in social and personality psychology. The book provides an overview of each measure, describing its theoretical underpinnings and construct validity. Each chapter then lays out "best practices" for successfully designing each method and analyzing results, revealing how to avoid common pitfalls. This volume will enable students of implicit measures to decide when and how to use them in their own research, and educate consumers of research about the accomplishments and challenges of using these state-of-the art assessment techniques.