ISBN-13: 9780367498795 / Angielski / Miękka / 2021 / 102 str.
ISBN-13: 9780367498795 / Angielski / Miękka / 2021 / 102 str.
This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.