ISBN-13: 9781496845498 / Angielski / Twarda / 2023 / 408 str.
Argues that in the Obama-to-Trump era, a variety of media platforms, including film, television, news, and social media, turned white identity into a commodity that was packaged and disseminated to a white populace. The book emphasizes how media coopted a postracial narrative, making whiteness a disenfranchised commodity.