Impact of Employer brand on Employee retention - IT Industry, India

ISBN-13: 9783330349308 / Angielski / Miękka / 2017 / 304 str.

Kanchana Vinoth; S. Vasantha

Opis

The purpose of the research is to assess the current state of organizations in branding benefits and evaluate their impact on employees. This study makes an attempt to understand the concept of employer branding, the strategies adopted by the organization and how employees recognize and interpret their employer brand and its impact on retention. This study will be a potential eye opener for relevant professionals and new researchers.

O autorze

Dr. Kanchana Vinoth is an Academic Researcher from School of Management Studies, Vels University, Pallavaram, Chennai. The author holds a post graduate degree in Management and had a passion in pursuing doctorate degree which she completed in Management Science, with specialization in Employer branding.