Impact Analysis of the Olympic Games Host City - Specially Focused on Sports Tourism Development in Qingdao, the Sailing Events Host City of 2008 Beij

ISBN-13: 9783639108323 / Angielski / Miękka / 2008 / 112 str.

Jun Yang

Opis

The main contents of this work cover the impact analysis of Qingdao 2008 Olympic sailing events. Except for the first part which is the brief introduction of this work, it started with the general analysis of the influences to the host cities from hosting Olympic Games or Olympic sailing events. The different Olympic Games operation modes and different characteristics of the impact Olympic Games generated to the host city are presented in this work with examples and data. Since the emphasis is the Olympic impact which Qingdao is facing, most of the parts of this work are about the forecast and analysis of Qingdaos Olympic related city development. The main study areas are centralized into the investment analysis, the overall influences to Qingdao citys development and the potential impact on Qingdao tourism industry. Several projects which have vivid characteristics are discussed in this work such as the promotion of the new city image - "Sailing City" of Qingdao, the post-games development of cruise mother port construction and the popularization of sailing sports in Qingdao.

O autorze

Mag.(FH) Jun Yang, born in Qingdao, P.R.China, completed the FH-
Degree Programme: Tourism Management and Leisure Industry in IMC
University of Applied Sciences, Krems an der Donau, Austria.