Immersive Communication: The Communication Paradigm of the Third Media Age

ISBN-13: 9781032082936 / Angielski / Miękka / 2021 / 204 str.

Qin Li

Opis

This book proposes a new research paradigm that incorporates new features and factors of communication and a theoretical framework named “immersive communication”. The author discusses the definition, characteristics, information structure, and models of immersive communication using various examples, while envisioning their future applications.

O autorze

Qin Li is the Director of National Communication Strategy Research Center, an associate professor at Renmin University of China’s School of Journalism and Communication, and a Research Fellow at the China Journalism and Social Development Research Center. Her famous publications include Immersive Communication: Communication Paradigm of the Third Media Age (2013), Bing Media: the theory and practice of immersive communication (2019).