Imidzh Kurorta Anapa

ISBN-13: 9783659374029 / Rosyjski / Miękka / 2013 / 108 str.

Morozova Tat'yana

Opis

V knige predstavlen kompleksnyy analiz problemy sozdaniya mediynogo imidzha goroda Anapa i prodvizheniya kurortnoy territorii v sredstvakh massovoy kommunikatsii. Izlozheny kontseptsii issledovaniya mediynogo diskursa goroda, rol imidzhevykh kommunikatsiy, imidzhevykh drayverov v prodvizhenii territoriy. Soderzhanie knigi rasshiryaet informatsionnuyu i metodologicheskuyu bazu uchebnykh kursov i distsiplin, obespechivayushchikh podgotovku spetsialistov v oblasti reklamnykh kommunikatsiy, zhurnalistiki i marketinga. Kniga adresovana spetsialistam v oblasti svyazey s obshchestvennostyu, reklamy i zhurnalistiki, prepodavatelyam vuzov, aspirantam i studentam.

O autorze

Tat'yana Morozova kandidat psikhologicheskikh nauk, dotsent, chlen Professional'noy Psikhoterapevticheskoy Ligi, chlen-kor.Akademii Imidzhelogii, dotsent kafedry izdatel'skogo dela, reklamy i mediatekhnologiy KubGU,RGSU.Praktikuyushchiy konsul'tant po voprosam imidzha, reklamy i prodvizheniya.Avtor bolee 50 nauchnykh rabot.