Imaginative Management Control

ISBN-13: 9780815365808 / Angielski / Miękka / 2019 / 246 str.

Ronald Ogden

Opis

Originally published in 1970. Drawing on his knowledge of business methods in Europe, America and Asia, Ronald Ogden examines the necessity for control in a business and the ways in which it should be exercised in order to obtain the most effective and profitable results.

Spis treści

Acknowledgements;  Preface;  1. The Need for Control in Modern Business  2. The Functions of Management  3. Human Relations in Management  4. The Control of People  5. Motivation and Communication  6. Commonsense and Management  7. Customer Relations and Advertising  8. Innovations and Expansion  9. The Marketing Concept  10. Science as an Aid to Management  11. Management Accounting  12. Planning;  Appendices;  Select Bibliography;  Index

O autorze

Ronald Ogden