Image Makers: Advertising, Public Relations, and the Ethos of Advocacy

ISBN-13: 9780226389172 / Angielski / Miękka / 2003 / 341 str.

Jackall;Hirota; Robert Jackall

Opis

Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes, or express outrage. "Image Makers" is a comprehensive analysis of this age of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations.