Identity Constructions in Bilingual Advertising: A Critical Analysis

ISBN-13: 9781138330689 / Angielski / Twarda / 2018 / 208 str.

Songqing Li

Opis

This is the first book-length research into identity constructions in relation to English mixing in advertising of non-English-speaking countries through a critical and interpretive lens. It aims to explore ethnographically the ideological underpinnings of identity constructions in the context of local politics of English.

Spis treści

List of figures.  List of tables.  Acknowledgements  Chapter 1 Introduction: English, advertising and identity  Chapter 2 Theoretical preliminaries: ideology, practice and agency  Chapter 3 Towards critical research into identity constructions  Chapter 4 The critical-cognitive approach  Chapter 5 Chinese-English bilingual advertisements as data  Chapter 6 The construction of modern identity  Chapter 7 The representation of gender  Chapter 8 National identity of contemporary China  Chapter 9 Conclusions References.  Index

O autorze

Songqing Li is Associate Professor of English Language and Applied Linguistics in the Department of English at Xi’an Jiaotong-Liverpool University, China. His research interests include bilingualism in mediascape and landscape, critical discourse analysis, English as a global language, language and globalization, as well as language and identity.