Identifying, Measuring, and Valuing Knowledge-Based Intangible Assets: New Perspectives

ISBN-13: 9781609600549 / Angielski / Twarda / 2010 / 440 str.

Belen Vallejo-Alonso; Arturo Rodriguez-Castellanos; Gerardo Arregui-Ayastuy

Opis

The main scope of the book is to highlight the importance of intangible resources in business management, evidenced in their measurement and financial valuation, and the need for a strategic analysis that enables them to be identified and then assessed--Provided by publisher.