ISBN-13: 9781522789499 / Angielski / Miękka / 2015 / 50 str.
With the world around us changing at a seemingly breakneck pace and technological advancements radically altering the manner in which we communicate and do business with each other, far too many people are falling prey to fraudsters who understand all too well how to take advantage of our rapidly changing world. Ian Leaf's newest work focuses on addressing this important issue by demonstrating how people can utilize new and innovative social media platforms like Instagram without placing themselves at risk of being scammed in some unforeseen way. From Switzerland to Ireland, these Instagram tips are useful to everyone
In "Fraud, Fraudsters and Scams - What to Watch for on Instagram," Ian Leaf uses his professional expertise to demonstrate the safest methodologies available regarding the effective use of Instagram, Facebook and other social media platforms that are becoming increasingly critical communication tools for both personal use and for enhanced brand awareness. Through Leaf's new book, consumers, brand managers, entrepreneurs and others can continue to experience the many benefits made possible through effective social media use while eliminating any concerns relating to being taken advantage of by those engaged in deceptive behavior and outright acts of fraud.
Leaf's text begins by sharing similar circumstances he experienced with fraudsters taking advantage of consumers using Amazon's platform, outlining how his efforts revealed this unscrupulous behavior and ensured that consumers were able to conduct business without the negative influence of scammers going to great lengths to manipulate product reviews for their own financial gain. His success in exposing this fraudulent behavior is not an isolated incident, as Leaf has enjoyed a long professional career in fraud detection and has assisted many consumers in learning how to recognize fraud and how to defend against being victimized.
The book also covers some of the more practical aspects of social media use, as Leaf takes the time to go through the step-by-step processes involved in registering for an Instagram account and setting it up for personal or professional use. The educational components cover both simple and complex issues relating to social media use, from explaining how to effectively employ the use of a hashtag to detailing how to link multiple social media accounts so they are thoroughly protected from the tactics commonly used by scammers and fraudsters. With practical advice, straightforward explanations and rare insight, Ian Leaf's "Fraud, Fraudsters and Scams - What to Watch for on Instagram" provides valuable information for anyone who wishes to avoid the consequences of being victimized by fraudsters while using various social media platforms.