I.T. in Retailing: Application of Information Technology and Corporate Models in Retailing

ISBN-13: 9789401164078 / Angielski / Miękka / 2012 / 187 str.

Robert Lewis

Opis

Retailing today is one of the largest, most buoyant and most competitive market sectors. The large, medium and small retailers, providers of systems are the major players in this market. The exploitation of information technology and the use of quantitative corporate models are emerging as key factors in determining the strength and effectiveness of marketing plans and support logistics. Many major retailers have developed considerable in-house expertise in this area and many hard- ware manufacturers and systems houses have created special divisions to provide turn-key installations, products and services in order to exploit these opportunities. However, in the research leading up to the seminar on which this book is based, a number of important gaps in retailer useage of systems were noted. While many retailers, including the large multiples, had very sophisticated electronic point of sales devices, the information that was available was not being used to plan effective marketing and selling strategies, nor yet to plan for growth. In the medium and smaller companies there was still concern whether electronic point of sales were cost effective for them or whether being without such aids put them at a grave disadvantage vis-a-vis their larger competitors.

Spis treści

1 Overview of retailing: the future.- 2 Direct product profitability.- 3 Towards an integrated retail management information system.- 4 Planning profitable strategies.- 5 Simulating the retail environment for planning, assessment and training.- Problems Specifically of the Small and Medium Retailer.- 6 A decision support system for medium sized retailers using low cost local area networks.- 7 Technology for the small independent grocer.- Electronic Point of Sales.- 8 Retailing is communicating.- 9 Using point of sales.- 10 Technology for the independent retailer.- 11 Hand held systems in the retail industry.- Specialised Aspects of Retailing.- 12 Lessons for the future from out of the past.- 13 Design and implementation of forecasting and inventory control in the retail industry.- 14 Utilising private data networks to manage.- 15 Enhancing retail profitability using computer-aided design.- 16 Advertising tracking for retailers.- 17 Intreractive media — gimmick or real productivity tool?.- The Future — Land of Promise?.- 18 Making EFTPoS work.- 19 Smart cards in retailing.- 20 EFTPoS the consumer viewpoint.