INTERNATIONAL MARKETING

ISBN-13: 9781843766490 / Angielski / Twarda / 2008 / 1888 str.

Opis

This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by theoretical rigour and using the most up-to-date research methodologies.