INNOVATION and CUSTOMER VALUE PERCEPTION

ISBN-13: 9786203860689 / Angielski / Miękka / 156 str.

Hưng Vương Quang; Seyed Mohammadreza Ghadiri; Khairir Khalil

Opis

Nowadays, comprehensive innovation in a creative way will create value for customer & business efficiency. Innovation facilitates firms to maintain competitive advantages and high competitiveness in the same market segment. Besides, enterprises will use innovation to make a new market and reduce competition by reshaping consumer value. However, nowadays customers have become smarter with the development of digital technology. Therefore, for a long time, large enterprises have innovated solutions to bring customers experience when buying their products. This makes customers have different perceptions and make customers happy.

O autorze

V ng Quang, H ng Dr. Vuong Quang Hung (Dr. Hung) is the Chief Executive Officer/President of INNOVATOR Consulting group JSC., which is a management consulting and trading promotion in Vietnam. Dr. Hung holds a Doctorate in Business Administration from the University of Information Technology and Management, Rzeszow, Poland.