INNOVATION NETWORKS IN KNOWLEDGE-BASED FIRMS

ISBN-13: 9781847205735 / Angielski / Twarda / 2009 / 320 str.

Mitsuru Kodama;¬Abar

Opis

In Innovation Networks in Knowledge-based Firms, Mitsuru Kodama explores corporate strategic management in an information and communication technology (ICT) environment. Bridging theory and practice and providing international scope, the author seeks to make transparent the mechanisms behind the processes that generate product and service innovation in ICT industries, such as search and advertising (Yahoo, Google), music distribution (Apple iPod) and gaming (Sony Playstation, Nintendo DS). He develops new business models based on 'boundary innovation' management and explains the innovation networks formed via three types of knowledge innovator - platform, process, and content. These knowledge innovators play an important role in merging different technologies (including ICT) and business models to develop new business value chains and new industries that span various industrial fields.