IMPACT OF DIGITAL MARKETING ON CONSUMER BEHAVIOR

ISBN-13: 9786208451646 / Angielski / Miękka / 2025 / 328 str.

Thota Radha; A. Patrick

Opis

In today's rapidly evolving digital landscape, understanding the intricate relationship between marketing strategies and consumer behavior is crucial for business success. This comprehensive research work delves deep into the effectiveness of various digital marketing channels, from social media marketing to email campaigns, backed by robust statistical analysis and empirical evidence. Through detailed examination of consumer responses to different marketing approaches, the book reveals how informative content, personalized messaging, and authentic engagement drive consumer trust and purchase decisions. The research particularly highlights the impact of search engine marketing, content marketing, and affiliate partnerships, providing actionable insights for marketers and business leaders. With detailed regression analyses and strategic recommendations, this book serves as an essential guide for professionals seeking to optimize their digital marketing efforts and better understand modern consumer behavior patterns.