ICT Transforms Customer Satisfaction

ISBN-13: 9786206780007 / Angielski / Miękka / 220 str.

Ruchi Jain; Palak Khandelwal

Opis

This book examines how ICT applications impact customer satisfaction in life insurance, using LIC as a case study. It analyzes the link between ICT integration and improved customer contentment, addressing implementation challenges and providing strategies to overcome resistance. Highlighting LIC's history, services, and digital transformation, the book emphasizes ICT's role in enhancing customer experiences. It covers data analysis, user feedback, and ICT's influence on consumer preferences, offering insights and recommendations for insurance companies to enhance satisfaction through technology. Tailored for professionals and researchers, the book guides insurance enterprises in leveraging ICT's potential in the life insurance sector.

O autorze

Dr. Ruchi Jain: Assoc. Prof. with 17yrs at IIS Univ. Expertise in ANN apps. in Finance. PhD, MBA, M.Com, NET, SET, PGDHE. 30+ papers (5 Scopus), 42 presentations. Approved PhD Guide, mentor.Dr. Palak Khandelwal: Independent Researcher. PhD in Finance, M.Com, PGDHE. Focus on ANN apps. in Finance. 5+ papers (1 Scopus), 5 conferences.