ICT Penetration in Indian Retail Stores: From Customers' Perspective

ISBN-13: 9786139986231 / Angielski / Miękka / 2018 / 140 str.

Nehal Shah; Vasudev Modi

Opis

"ICT & Retailing" text seeks to fill this gap by providing concepts in a lucrative & easy to digestive manner with Indian retail industry perspective. A salient feature of this book is comprehensive illustration of various technologies adopted by Indian retailers with an easily understandable language. This book tries to cover Awareness, Perception & future Expectations of customers towards implementation of various technologies in Indian organized retail stores.

O autorze

Shah, Nehal
He holds his PhD degree in the context of "ICT & Retailing". He has authored three books. He has presented/published research papers in Journal of national & international repute. Presently he is serving as an Assistant Professor in Gandhinagar Institute of Technology, Gandhinagar