Hypersexualization in Advertising

ISBN-13: 9786209585067 / Angielski / Miękka / 2026 / 56 str.

Mathilde Faivre

Opis

This book deals with hypersexualization in advertising: how can it be recognized? How did it become a trend and who are these messages aimed at? The aim of this research was to understand how hypersexualization can be and has been an effective marketing tool, but also to grasp its limitations: who is responsible, if anyone, and which sectors of activity have used it?