Preface viiUser Manual xiIntroduction 1PART I Introducing Behavioural Science 11Chapter 1 A Matter of Perspective 13Chapter 2 Right Tools for the Job 21Chapter 3 The Traditional Toolkit 23Chapter 4 What Is the Job? 33Chapter 5 Introducing Behavioural Science 39Chapter 6 Behavioural Driver 1: Our Experience and Knowledge 49Chapter 7 Behavioural Driver 2: Other People 57Chapter 8 Behavioural Driver 3: Context 65PART II Humans 75Chapter 9 Introducing Humans 77Chapter 10 H Is for Helpful 83Chapter 11 U Is for Understand 89Chapter 12 M Is for Manageable 93Chapter 13 A Is for Acceptable 97Chapter 14 N Is for Normal 101Chapter 15 S Is for Salient 105Chapter 16 How to Use Humans 111PART III The Six Rules 117Chapter 17 The Six Rules 119Chapter 18 Rule Number One 121Chapter 19 Rule Number Two 125Chapter 20 Rule Number Three 131Chapter 21 Rule Number Four 137Chapter 22 Rule Number Five 143Chapter 23 Rule Number Six 149PART IV Radar 155Chapter 24 Introducing Radar 157Chapter 25 R Is for Rebellious 171Chapter 26 A Is for Adaptive 177Chapter 27 D Is for Dissenting 183Chapter 28 A Is Also for Analytical 189Chapter 29 R Is Also for Remarkable 197Chapter 30 Conclusion 203Acknowledgements 211About the Author 213Index 215
CHRISTIAN HUNT is the founder of Human Risk. He's an experienced keynote speaker, trainer, and senior-level adviser, as well as the host and producer of the Human Risk podcast and video channel. He specialises in engaging virtual audiences by delivering compelling content.