Human-Driven Experience: The Battle for Trust in the Digital Age

ISBN-13: 9781119812982 / Angielski / Twarda / 2022 / 256 str.

Robert Harles

Spis treści

Introduction: Power to the People ix1 What Have Brands Lost Over the Past 30 Years? Recognize, Remember, Recommend, Relevance 12 The Human Touch: Customer, Employee, Client, Shareholder ... Just People 73 Putting Empathy and Expertise Back into the Equation 314 The Battle for Trust in the Digital Age-- The More We See, the Less We Believe 535 The Importance of Moving from Predicting to Anticipating 776 The Six Pillars of Purpose- Driven Experience 997 Bringing Technology and People Together in a More Human- Centric Way 1318 Realizing a New Vision for Building Community and Loyalty 1519 The Value of Promoting Authenticity, Reputation, and Real Engagement 17310 Power Sharing and the Human Experience-- The Next Wave of Growth 191Notes 203Acknowledgments 207About the Author 209Index 211

O autorze

ROBERT HARLES is responsible for developing Accenture Song's offerings in social media and emerging channels around the world. He creates digital programs that drive measurable strategic impact for clients worldwide. He has extensive experience creating successful digital businesses in the areas of strategy, digital design and marketing, social media and emerging channels.