Huawei Smartphone Marketing Strategy: Navigating the U.S. Blockade

ISBN-13: 9786208225162 / Angielski / Miękka / 2024 / 100 str.

Pradeep Paraman; Wang Yubo

Opis

This study examines Huawei's smartphone marketing strategy in the context of the U.S. technology blockade. It analyzes how the company has adapted to challenges posed by restrictions on access to key technologies and markets. The research highlights Huawei's strategic pivots, including the development of proprietary technologies, strengthening of supply chains, and emphasis on brand loyalty in domestic and international markets. By exploring these adaptations, the study aims to provide insights into how Huawei navigates a constrained environment while identifying new opportunities for growth and innovation in the competitive smartphone landscape.