Html5 Advertising

ISBN-13: 9781430246022 / Angielski / Miękka / 2012 / 376 str.

John Percival

Opis

Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can't do on different devices, browsers, and operating systems. What better way to finally make sense of it all, than by stepping through the entire campaign process on your own terms?HTML5 Advertising will educate you on the whole digital advertising process from start to finish, and help you take advantage of new HTML5 features such as canvas, CSS3 animations, DOM events, audio and video, and offline storage. You'll also learn how to get around discrepancies in browser support with JavaScript and polyfills. You will be provided with tips and tricks to better optimize content across screens and make the most successful campaign with the lightest footprint possible, which is especially important when deploying to mobile devices. This book:

• Takes you through the advertising campaign process with HTML5 from design to delivery
• Provides in-depth knowledge into the digital advertising landscape and the HTML5 specification
• Communicates tips and tricks coming from Flash and ActionScript to HTML5, CSS3 and JavaScript.

HTML5 Advertising equips you with the knowledge to attack cutting-edge, rich media projects with confidence and scale, while also learning the essentials to communicate to internal and external clients. HTML5 is here whether you like it or not, so why not jump in early and head down the path of building the future.

Spis treści

1. The Campaign Process
2. Evolution of Advertising Technology
3. Advertising with Web Standards
4. Using Canvas, SVG and Web Fonts
5. Animations and Presentations
6. HTML5 APIs
7. HTML5 Media
8. Mobile Web Advertising
9. In-Application Advertising
10. Offline Storage, Tracking, Debugging and Optimization
11. Dynamic Advertising with HTML5
12. Bleeding Edge HTML5
13. HTML5 Advertising Going Forward

O autorze

John Percival is an established creative director and technologist that resides in the Philadelphia area. He specializes in digital media production, multi-screen development, interactive design and video creation and delivery.He currently works in the digital advertising space working for many Fortune 500 clients solving complex problems. John has been in the digital space for nearly a decade, has led and directed teams big and small and has a strong background in audio & video production as well as motion graphic design. John is also an industry speaker, technical author and member of the IAB's various working groups as well as co-founder of the Philadelphia After Effects user group.