How to influence the alliance engagement of SMEs

ISBN-13: 9783838137308 / Angielski / Miękka / 2013 / 392 str.

Diaz Durand Karla G.

Opis

Competing only with ones own resources has meant to abandon opportunities and available resources from others. In this context many authors have emphasized the use of alliances as an effective solution to confront the global business. Most studies of inter-firm relationships have been done focusing on large firms but little is known about the study of cooperation and alliance involving small and medium enterprises (SMEs). This research offers a deep analysis of the alliance engagement of SMEs in many countries, it identifies four influential factors and proposes a model of the decision-making process to provide an orientation to SMEs that want to be involved in an alliance engagement.

O autorze

Díaz Durand, Karla G.Karla has extensive experience in management and coordination of projects. Her educational background in business administration in Mexico, a quality control specialization in japan, and a PhD in small enterprises promotion training in Germany has given her a broad vision in the analysis of SMEs which can be confirmed in her research work.