ISBN-13: 9783639265873 / Angielski / Miękka / 2010 / 84 str.
IT outsourcing world is rapidly changing. My idea is how to offer dynamic and innovative solutions while thinking beyond your domestic boundaries especially in German ICT market. So far India has been quiet successful to maintain its position as IT outsourcing leader in world market. It would be interesting to see how Indian companies would penetrate to European market in coming years. I have demonstrated an example on how a company may capture the targeted market by following an unique marketing plan.
IT outsourcing world is rapidly changing. My idea is how to offer dynamic and innovative solutions while thinking beyond your domestic boundaries especially in German ICT market. So far India has been quiet successful to maintain its position as IT outsourcing leader in world market. It would be interesting to see how Indian companies would penetrate to European market in coming years. I have demonstrated an example on how a company may capture the targeted market by following an unique marketing plan.