How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

ISBN-13: 9781398605688 / Angielski / Miękka / 2022 / 192 str.

John Westwood

Opis

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

Spis treści

• • Chapter - 01: Introduction;
  • Chapter - 02: Situation analysis - The marketing audit;
  • Chapter - 03: Objectives;
  • Chapter - 04: Strategies and action plans;
  • Chapter - 05: The distribution plan;
  • Chapter - 06: The advertising and promotions plan;
  • Chapter - 07: Costs and budgets;
  • Chapter - 08: Writing the plan;
  • Chapter - 09: Presenting the plan, follow-up and revision;
  • Chapter - 10: Mini-plans and quick plans;
  • Chapter - 11: Appendix - Marketing plan for the UK market

O autorze

John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.