How to Write Effective Business English: Your Guide to Excellent Professional Communication

ISBN-13: 9781398609952 / Angielski / Miękka / 2023 / 160 str.

Fiona Talbot

Opis

Express yourself clearly, confidently and professionally with this practical guide to written business English and global business English, for native and non-native speakers alike.

Recenzje

"The book helpfully emphasises that effective writing today isn't just about clarity and conciseness, essential as these are. Today's digital-savvy workforce (and customer base) both expect a great reader experience too. The wide-reaching tips are invaluable, as the author says, 'from entry level to CEO'!" Fabian Schneider, Managing Director, W.Ulrich GmbH, Germany

Spis treści

• • Chapter - 00: Introduction;
  • Chapter - 01: Business writing today;
  • Chapter - 02: Why are you writing?;
  • Chapter - 03: It's crucial to connect at every stage of your career;
  • Chapter - 04: Quality matters;
  • Chapter - 05: Telling your story through social media;
  • Chapter - 06: Standard or variant English - and changing punctuation and grammar;
  • Chapter - 07: Writing globally ? Or in multinational teams?;
  • Chapter - 08: Email and instant messaging;
  • Chapter - 09: Practical conventions and common confusions;
  • Chapter - 10: Look to the future;
  • Chapter - 11: Conclusion: what will you do differently - and better?;

O autorze

Fiona Talbot is an internationally acclaimed business writing author and founder of the #wordpowerskills 4-step business writing system. She works in the UK and internationally, training and advising on how to deliver premier written corporate communication for both native and non-native English speakers in today's digital, global economy. Her books are workplace self-development guides and recommended reading in business schools and universities worldwide, as well as by large scale employers (such as The Federal Aviation Administration in the U.S.), medium-sized enterprises and start-ups. She has featured in major publications such as The Sunday Times, The Irish Times, The Press Association, Accounting Technician and Personnel Management, to name just a few.