How to Succeed in the Digital Age

ISBN-13: 9783956010781 / Angielski / Miękka / 2014 / 302 str.

Rupert Stadler; Walter Brenner; Andreas Herrmann

Opis

It's starting to look as if the whirlwind of the Internet revolution might be petering out to a gentle breeze. The customer's new position of power is now a well-established fact. For the business world, Facebook and Twitter accounts, coupled with an attractive website, now rank high on most checklists for corporate success. But is that really enough? In a world where even the smallest air current can build into a powerful storm, it can obviously prove to be a mistake not to keep a constant watch on the ever-changing digitalization trend - the trend that is generating new data and networking ever more physical products all the time. How fast can an online post by a single disgruntled customer call forth hordes of angry users that can do lasting damage to a company's reputation? Could data be the key to business success in the future? Success in the Digital Age is the first-ever collection of success stories and reports of real-world experiences by 17 CEOs and leading executives from a diverse range of industries as well as leading academics.

O autorze

Chairman of the board of management of AUDI AG Institute for Information Management at the University of St.Gallen Center for Customer Insight at the University of St.Gallen