How to Say It: Creating Complete Customer Satisfaction: Winning Words, Phrases, and Strategies to Build Lasting Relationships in Sales a ND Service

ISBN-13: 9780735205253 / Angielski / Miękka / 2013 / 272 str.

Jack Griffin

Opis

A guide to effectively communicating with customers to create lasting and repeat business relationships.
This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples.
Unlike the vast majority of books that deal with customer communication, How to Say It(r): Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to:

• Speak the language of Yes by asking the right questions
• Get referrals through established customers
• Offer value through solutions, satisfaction, and trust
• Anticipate and preempt objections
• Own a problem by owning the solution

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