How to Profit from the Art Print Market - 2nd Edition

ISBN-13: 9780976960737 / Angielski / Miękka / 2011 / 302 str.

Davey Barney

Opis

Visual artists, discover new art career opportunities here. The second edition has been completely rewritten and includes four additional chapters, and an abundance of new content and innovative ways to help you to sell giclees and digital fine art prints. Its relevant timely advice is geared to generate new and repeat art print and giclee sales for artists and fine art photographers. In today's changing business environment, artists need new marketing ideas and resources to get your their to market. They will find them bountiful here The first edition, which has been a perennial top seller on the Amazon.com "Business of Art" category since 2005, has been revised expanded and entirely re-edited by author Barney Davey. It is designed to help visual artists, fine art photographers and graphic artists thrive in today's print market. Readers will find: Rock solid timely guidance designed to help visual artists and fine art photographers succeed in today's trying market conditions. Ways to use effectively coordinate publicity, social media and email marketing to ratchet up your sales, including how to sell art online. Useful new content and additional chapters containing new ideas, updated examples and useful advice. A huge list of nearly 500 business and marketing resources for visual artists. Practical solutions designed to help artists generate regular repeat sales of fine art reproductions in any economy. Straightforward suggestions on how to create new channels and control the distribution of artist's work. This new edition is chock full of timely invaluable information. It provides insights, advice, examples and resources; all intended to help demystify the arcane world of art print marketing. Barney Davey uses the experiences and perspective he culled from advising and observing leading art publishers and print artists in three decades to guide artists towards making informed decisions. By learning to accurately assess their resources, which results in making wise choices, artists can eliminate many frustrations by avoiding unproductive methods and lead themselves to success in the print market. Seven Reasons Artists Should Buy This Book 1.Diversify their income and price points with fine art print giclees. 2.Get new ideas to sell art online, and through galleries, alternative spaces and other sources. 3.Coordinate their marketing using social media, ecommerce, websites, email and publicity to create their own loyal customer base. 4.Employ best practices when working with print and poster publishers. 5.Locate and work with giclee printers and giclee printing services. 6.Utilize the expanded Resources section with nearly 500 listings of art marketing companies, products and services available to further your career. 7.Get the lowdown on penetrating the licensing, healthcare fine art and hospitality design markets, and much, much more. Any visual artist with the desire to enjoy commercial success from the print market will find this informative inspiring book a useful in helping them achieve their goals. This new edition is chock full of timely invaluable information. It provides insights, advice, examples and resources; all intended to help demystify the arcane world of art print marketing. Barney Davey uses his decades of experience and perspective culled from advising and observing leading art publishers and print artists in three decades to guide artists towards making informed decisions. By learning to accurately assess their resources, which results in making wise choices, artists can eliminate many frustrations by avoiding unproductive methods and lead themselves to success in the print market.