How to Persuade: The Skills You Need to Get What You Want

ISBN-13: 9781119891871 / Angielski / Miękka / 2022 / 288 str.

Michelle Bowden

Spis treści

About the author xiThank you! xiiiIntroduction: Welcome to this book xvPart I: How persuasive are you? 11. Why be persuasive? 32. Are you turning people off? 93. You cannot not influence! 174. Persuasion versus manipulation 255. The four persuasive types 33Part II: Understanding the types and working out which one to use when 576. Type 1: The Wise Owl 597. Type 2: The Commanding Eagle 1078. Type 3: The Friendly Budgie 1619. Type 4: The Captivating Peacock 213Part III: Perfecting your pitch process and bringing it all together 26510. Perfecting your next bid or pitch 26711. And now it's up to you 277Other titles and resources by Michelle Bowden 281Appendix: Summary of the four persuasive types 283Index 289

O autorze

MICHELLE BOWDEN CSP is an authority on persuasive presenting in business. She's a multi-million-dollar pitch coach to her client list that reads like a who's who of international business: banking and finance, IT, pharmaceutical, retail, telecommunications plus many more. Michelle is the creator of the Persuasion Smart Profile(r), a world-first psychological assessment tool that reports on your persuasive strengths and weaknesses at work. Visit www.michellebowden.com.au