How to Market the Arts: A Practical Approach for the 21st Century

ISBN-13: 9780197556085 / Angielski / Miękka / 2022 / 288 str.

John Jay (Florida State University) Pension

Recenzje

Education, experience, engagement, environment, and ease of access complete the model for success. This book clearly develops a new approach to marketing the arts and, as a result, will prove beneficial for all.

O autorze

Anthony S. Rhine is Clinical Associate Professor of Management at Pace University. He is the author of Theatre Management: Arts Leadership for the 21st Century and Marketing the Arts: An Introduction. Jay Pension teaches arts administration and theatre at Florida State University. He is the co-author of Business Issues in the Arts.