ISBN-13: 9781607097693 / Angielski / Miękka / 2010 / 266 str.
ISBN-13: 9781607097693 / Angielski / Miękka / 2010 / 266 str.
How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising.