ISBN-13: 9780072262612 / Angielski / Miękka / 2005 / 403 str.
Groundbreaking strategies for reaching millions of customers online and boosting traffic, sales, and profits This full-color, seminar-in-a-book presents a proven plan for maximizing your online profits by leveraging the top three services: eBay, Yahoo and Google. You'll learn to: expand an existing eBay business to reach millions of targeted buyers; Open a Yahoo store to build a thriving direct-to-customer business; and send more customers to their online retail business with improved search engine placement and targeted adword buys using Google. How to Make Money Online with eBay, Yahoo , and Google explains how to use cross-merchandising and integration strategies to promote sales and manage inventory across multiple sales channels.