How to Get Referrals: The Mental Health Professional's Guide to Strategic Marketing

ISBN-13: 9780471297918 / Angielski / Miękka / 1999 / 336 str.

Linda L. Lawless; G. Jean Wright

Opis

Now more than ever, it's critical for mental health professionals to find new ways to succeed in today's competitive marketplace. Written by health niche marketing specialists Linda Lawless and Jean Wright, this book provides step-by-step guidelines to get referrals by building and leveraging relationships with other professionals, community leaders, and the media.

You'll find out how to develop three primary skills that are essential to weaving a sustainable practice:
* How to interact with and relate to the local community and region. From setting up community forums to creating discussion groups, you'll discover new ways to gain clients in your area.
* How to work with managed care organizations and professional associations. Find out how to help your practice grow by taking advantage of the services provided by other professionals and organizations.
* How to network with the World Wide Web community. Learn which sites to visit and how to best reach potential clients.


Each chapter is organized to assist mental health professionals in developing a strategic marketing plan for getting referrals from:
* Physicians
* Attorneys
* Religious Leaders
* Educators and the Educational Community
* Managed Care Organizations
* Mental Health and Complementary Healthcare Professions
* The Community


How to Get Referrals is an excellent guide for getting the referrals necessary for a successful practice. With its concrete, practical advice on building networks and securing client recommendations, this book is a must for any healthcare professional

Spis treści

Building Blocks for Success.

Strategic Niche Marketing.

Strategies for Getting Referrals from Physicians.

Strategies for Getting Referrals from Attorneys.

Strategies for Getting Referrals from Religious Leaders.

Strategic Marketing with Educators and the Educational Community.

Strategic Marketing to Managed Care Organizations.

Strategies for Marketing to Mental Health and Complementary Healthcare Professionals.

The Community Connection.

Index.

O autorze

LINDA L. LAWLESS, MA, LMFT, LMHC, CGP, is a licensed psychotherapist with over 20 years experience in the field. She is the author of Therapy, Inc. and provides practice consultation for psychotherapists.

G. JEAN WRIGHT, Dmin, LMFT, LMHC, has been in private practice since 1988 and has developed niche markets in family and divorce mediation and career counseling with ordained clergy.