How social media has impacted global ethical consumerism : A comparative study of cultural differences

ISBN-13: 9783330000919 / Angielski / Miękka / 2016 / 124 str.

Waqas Hussain

Opis

In 2011 the UK ethical consumerism market was worth over Pds. 50 billion. As an ethical consumer and a social media fanatic, I found social media increasingly feeding my purchasing behaviour, thus wanted to investigate this relationship. Numerous academics such as Rest (1979), Jones (1991), Tallontire, et al (2001), Bray, et al (2011) have all viewed ethical consumerism as quite a simple process. In this book I will redesign this process, investigating what role, if any do the likes of YouTube, Facebook and Online Blogs etc have in the ethical consumerism process, does government censorship, gender or national culture influence this process and ultimately how are purchasing decisions impacted.

O autorze

I graduated in International Business from the renowned Strathclyde Business School, Glasgow. Subsequently from my thesis, I've consulted companies on the importance of their ethical conduct and how best to digitally communicate their ethical commitments. Leading to a significant increase in both sales and ethical profits.