How To Write a Marketing Plan for Health Care Organizations

ISBN-13: 9780866564502 / Angielski / Twarda / 1985 / 184 str.

William Winston

Opis

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

O autorze

William J. Winston