How Behavior Spreads: The Science of Complex Contagions

ISBN-13: 9780691175317 / Angielski / Twarda / 2018 / 312 str.

Damon Centola

Recenzje

"Well-organized and well-written, How Behavior Spreads shows that complex and simple contagion processes are different, and that these differences are important for understanding a wide class of diffusion outcomes. This is a fine book."--Peter Bearman, Columbia University

O autorze

Damon Centola is an associate professor in the Annenberg School for Communications and the School of Engineering and Applied Sciences at the University of Pennsylvania, where he is director of the Network Dynamics Group.