Hospitality in Cameroon - A Case Study Approach

ISBN-13: 9783659226120 / Angielski / Miękka / 2017 / 192 str.

Evaristus Nyong Abam

Opis

The people's or service industry also called the hospitality industry highly depends on repeated customers for survival. Therefore building a long term relationship with customers can benefit the organizations for generating stable revenues regardless of the instability of seasons and at the same time, developing brand reputations through positive word-of-mouth of the repeated customers. In order to develop brand loyalty, different methods are currently applied by the lodging and food service sectors, such as membership programmes which give privileges and incentives to frequent customers. This book (hospitality in Cameroon- a case study in its own little way has come to add to the numerous textbook in this field but with a torch of case study coming uniquely from Cameroon.

O autorze

E. N. Abam is a holder of a BSc. in Plant Biology (Botany) from the University of Dschang, Cameroon in 2001. He holds a Postgraduate Diploma in International Hospitality Management from the London School of Commerce, United Kingdom. He equally holds an MSc in International Hospitality Management from the Cardiff Metropolitan University, UK.