Hospitality in Asia: A New Paradigm

ISBN-13: 9780815386247 / Angielski / Twarda / 2019 / 88 str.

Kaye Chon

Opis

In a rapidly advancing era, a fresh look at the concept of hospitality from socio-cultural perspectives is needed. This book proposes that a new paradigm in hospitality has been developed in Asia due to its unique culture, social values and traditions. Written in an accessible style, this book will be valuable reading to students and practitioners who wish to further understand the rapidly developing hospitality and tourism industries in Asia. It

Spis treści

Preface 1. On the Asian Paradigm 2. On Hospitality 3. On Confucianism  4. On Leadership and Management 5. On Innovation 6. On Fostering Organisation Culture 7. On Marketing 8. On Passion and Drive 9. Final Thoughts

O autorze

Kaye Chon is the Dean, Chair Professor and Walter Kwok Foundation Professor in International Hospitality Management in the School of Hotel & Tourism Management at The Hong Kong Polytechnic University.