Hospitality Sales and Marketing: An Evolutionary Journey with Howard Feiertag

ISBN-13: 9781774634622 / Angielski / Miękka / 2021 / 684 str.

Howard Feiertag

Opis

Hospitality Sales and Marketing: Through a Period of Evolutions showcases a collection of the best “Sales Clinic” columns written by the author over the course of 35 years. The volume provides an eye-opening account from one of the industry’s true leaders, defining how hospitality sales have evolved from the beginning of his career till

Spis treści

1. General Managers’ Involvement with Sales  2. Managing Salespeople Requires Daily, Weekly Reviews  3. The Working of a Hotel Property Sales Operation  4. Techniques for Increasing Sales  5. Working with the Group Markets  6. The Travel Agent and Leisure Travel Market  7. Sales Planning and Sales Calls  8. Hospitality Sales Training  9. The Negotiation Process in Sales  10. Attributes of Successful Sales Persons  11. Helpful Tips for Hotel Sales Staff  12. Action Plans for Marketing and Sales  13. Working on Contracts for Groups  14. Everyone at a Property Is Involved In Sales  15. A Professional Approach to Hospitality Sales along with Networking  16. Understanding the Features of Your Product, Especially F&B  17. HR in Connection with Sales Staff Employment

O autorze

Howard Feiertag, a well-known hospitality industry veteran, is a member of the faculty at Virginia Polytechnic Institute and State University, Blacksburg, VA. The department was recently renamed the Howard Feiertag Department of Hospitality and Tourism Management in his honor. Before joining Virginia Tech, where he has been teaching for about 30 years, he had built up an extensive background in hospitality, including work in convention bureau management, hotel operations, food and beverage, sales and marketing, catering, hotel operations, meetings and convention management, as well as tour and travel. He was the group and meetings editor for Travel Trade Publications as well as a regular monthly columnist for Corporate & Incentive Travel magazine and Hotel Management magazine for over 35 years.