Hospitality Marketing in the Experience Economy

ISBN-13: 9781834410555 / Angielski / Twarda / 2026

Merly Fiscal Arjona

Opis

In today's experience driven economy, travelers seek meaningful engagement and emotional connection rather than transactional services. The hospitality industry must therefore design experiences that blend authenticity, innovation, and storytelling. Hospitality Marketing in the Experience Economy explores marketing principles tailored to experiential consumption in hospitality and tourism. The book covers experience design, branding, customer cocreation, and digital engagement. It also discusses how emotional value and sensory appeal influence consumer behavior. Integrating marketing theory with casebased insights, it offers practical tools for creating memorable guest experiences that build brand loyalty and competitive advantage in the modern marketplace.