ISBN-13: 9780367343521 / Angielski / Miękka / 2020 / 242 str.
ISBN-13: 9780367343521 / Angielski / Miękka / 2020 / 242 str.
Digital advancements are ramping up guest expectations and introducing non-traditional competitors that are disrupting the hospitality and leisure industries. If organisations are to thrive they need to be in a position to effectively leverage digital technologies to improve efficiency, agility and guest experience.