Hospitality Business Development

ISBN-13: 9781138491175 / Angielski / Twarda / 2019 / 208 str.

Ahmed Hassanien; Crispin Dale

Opis

Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates.

Spis treści

1. Introduction to Hospitality Business Development  2. Hospitality Business Model  3. Scope of the Hospitality Industry  4. The Hospitality Environment  5. Hospitality Business Positioning  6. Developing Customer Value in Hospitality Businesses 7.  Hospitality Business Plan  8. Business development Routes and Directions  9. Business Development Methods  10.  New Product Development 11. Hospitality Property Renovation  12.  Conclusions