Hospitality Business Development

ISBN-13: 9781138131101 / Angielski / Twarda / 2015 / 312 str.

Ahmed Hassanien;Crispin Dale;Alan Clarke

Opis

Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates, and:

• Explores the essential requirements and challenges of hospitality business development, and the implications which these present for hospitality operators.
  
• Explains how differentiation and innovation can become key to organizational success and provides you with the all of the skills you need to implement your own business development
  
• Examines the shifting nature of demand, evaluating consumers' behaviour and relating the principles of customer centricity to the business development function
  
• Is packed with case studies and industry related examples, which cover a broad range of hospitality sectors including in-flight catering, holiday homes, guest houses, licensed retail, catering, international restaurants and hotels, ensuring you have a thorough understanding of the international hospitality business development

This title also has a companion website for lecturers with PowerPoint slides to aid teaching and learning. Hospitality Business Development equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. This book is a must-read for any one studying or working in the hospitality industry.

Spis treści

Part 1: Product Development / Environment  1. Why Product Development?  2. Hospitality Products  Part 2: Hospitality Consumer and Product Relationship  3. Hospitality Product and Customer  Part 3: Product Planning and Management  4. Product Planning and Funding  5. Product Success and Failure  Part 4: Product Development Routes and Process  6. Competitive Advantage Through Product  7. Product Development and Growth  8. New Product Development / Innovation  9. Renovation as a Product Development Tool  Part 5: Concluding Remarks  10. Conclusions and Further Thoughts

O autorze

Ahmed Hassanien, Crispin Dale