Hospital Marketing & Management: A quick reference guide to learn various aspects of Hospital Management

ISBN-13: 9781518849770 / Angielski / Miękka / 2014 / 112 str.

Dr Pradeep K. Agarwal

Opis

It is a quick reference guide to set and admin hospital and healthcare departments. The book gives a comprehensive insight to readers (physicians, clinical research investigators, healthcare students & faculty, working professionals in hospitals) about: - To develop the leadership skills and effectively manage various healthcare and hospital departments (HR, Finance, Marketing, IT ) - To successfully incorporate dimension of quality in every department of hospital - Proficiently manage and maintain the medical records - Various tactics to maintain the Public Relation (PR) with media and public - Approaches to manage the biomedical waste Gives in-depth coverage of five basic management functions - planning, organizing, staffing, leading, and controlling. - Application of Information Technology in healthcare organization to catalyze the efficiency and communication.