Horwath Book of Tourism

ISBN-13: 9781349116898 / Angielski / Miękka / 1990 / 265 str.

Miles Quest

Opis

The Horwath Book of Tourism looks at the factors involved in the past and future development of tourism through the eyes of nearly 30 independent authors from Europe and America, all of them specialists in their field. The book examines the component parts of the tourism industry and seeks to present a broad picture of international tourism - one of the most dynamic industries in the world - presenting at the same time, some solutions to the problems which it faces in the next decade.

Spis treści

Tourism: An Overview - Economics of Tourism - Tourism: is Future Demand Changing? - The Business Traveller - Conferences and Incentives - Transport - New Markets for Developed Destinations - External Factors Affecting Tourism - Packaging the Tourism Product - The Retail Travel Shop - Recruitment and Training for Tourism - Service: the Key to Success - America: the Tourism Generator - Airlines and Airport Demand - UK Hotel Industry - European and International Hotel Industry - Branding and Marketing - UK Holiday Market - Food - Technology - Development of New Tourism Products - Tourism Investment - Environmental Issues - Role of Government - Managing the Future