Hooked: How to Build Habit-Forming Products

ISBN-13: 9780241184837 / Angielski / Twarda / 2014 / 256 str.

Nir Eyal

Opis

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the hook model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive 'hook cycles, ' these products bring people back again and again without depending on costly advertising or aggressive messaging. 'Hooked' is based on Eyal's years of research, consulting, and practical experience

Recenzje

A must-read for everyone who cares about driving customer engagement Eric Ries, author of The Lean Startup

O autorze

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.