Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency

ISBN-13: 9780805832303 / Angielski / Miękka / 1999 / 232 str.

Scott Robert Olson;Olson

Opis

Discusses the choice between culture and anarchy, and the role the international media play in the coaxing us to one or the other. Olson's argument details the primary thesis, examines the magnitude of the United States' media success, and gives examples of how that strategy has been deployed.

Recenzje

"Debates about the cultural impacts of global media have ranged for 2 decades without resolution exercising media scholars, anthropologists, and sociologists. Most acknowledge the dominance of the U.S. in global entertainment, particularly film, but a key divide has been whether explanations should prioritize 'political economy' or 'cultural' factors. Scott Robert Olson's Hollywood Rlanet is a welcome attempt to examine what the contents of global media might contribute to that domination."
—Journal of Communication

"A thought-provoking, rigorously handled discourse on the competitive advantage that Hollywood has in influencing the creation and distribution of popular taste on a global scale."
—Cornelius B. Pratt
Michigan State University

"[Hollywood Planet] represents a long-overdue effort to provide a theoretical basis for pulling together a number of closely interrelated concerns relating to the role and impact of mass media, especially as far as international issues are concerned."
—Fred L. Casmir
Pepperdine University

Spis treści

Contents: Introduction: Media and Cultures. Seeing Transparency. Modes of Reception in World Media Markets. Competitive Advantage and the Media. The Culture Factory. The Transparent Text. The Extensions of Media. The Transparent and the Opaque. Cultures and Anarchy.

O autorze

Olson, Scott Robert